Search Engine Optimization

As an SEO Specialist, I was responsible for developing and executing on-page and technical SEO strategies to improve organic visibility, drive targeted traffic, and boost search engine rankings for WordPress-based websites. My role combined strategic SEO planning, technical optimization, and content collaboration to ensure maximum search performance.

Search-Engine-Optimization-Image
Key Responsibilities:

  • Conducted comprehensive SEO audits for WordPress websites, identifying technical issues and optimization opportunities.

  • Optimized website architecture, internal linking, metadata (titles, descriptions), headings, schema markup, and images for maximum crawlability and indexation.

  • Collaborated with content teams to implement keyword-optimized content, landing pages, and blog posts using SEO best practices.

  • Managed and configured essential SEO plugins such as Yoast SEO, Rank Math, and All in One SEO Pack.

  • Performed keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush to inform content strategy.

  • Improved page speed performance through image compression, caching, and script minimization using tools like WP Rocket and Smush.

  • Created and submitted XML sitemaps and robots.txt files via Google Search Console and Bing Webmaster Tools.

  • Monitored performance and KPIs using Google Analytics, Search Console, and other SEO platforms.

  • Ensured websites adhered to mobile-first indexing, Core Web Vitals, and overall SEO best practices.

  • Provided SEO performance reports and actionable insights to stakeholders or clients.

Key Cycles of effective SEO:

1. Research and Discovery

Goals:

  • Understand your business, audience, and competition.

  • Identify keyword opportunities.

Tasks:

  • Keyword research

  • Competitor analysis

  • Market trends & audience insights

  • Search intent analysis

2. Technical SEO Audit and Optimization

Goals:

  • Ensure your site is crawlable, indexable, and fast.

Tasks:

  • Fix crawl errors, broken links

  • Improve site speed

  • Make sure site is mobile-friendly

  • Ensure proper indexing (robots.txt, sitemaps)

  • Use structured data (schema.org)

On-Page-SEO-Image

3. On-Page SEO

Goals:

  • Optimize content and structure for both users and search engines.

Tasks:

  • Optimize meta titles, descriptions, headers

  • Use targeted keywords naturally

  • Improve internal linking

  • Enhance URL structure

  • Use alt text for images

4. Content Creation and Optimization

Goals:

  • Provide valuable, relevant, and keyword-optimized content.

Tasks:

  • Create blog posts, landing pages, product pages, etc.

  • Target search intent (informational, transactional, navigational)

  • Update and improve existing content

  • Add multimedia (images, videos, infographics)

5. Off-Page SEO (Link Building & Authority Building)

Goals:

  • Increase your website’s trust and domain authority.

Tasks:

  • Build high-quality backlinks

  • Perform digital PR and outreach

  • Engage in guest posting

  • Monitor brand mentions and local citations

6. Monitoring and Analytics

Goals:

  • Track progress, performance, and ROI.

Tasks:

  • Use Google Analytics, Google Search Console

  • Monitor rankings, organic traffic, CTR

  • Track conversions and bounce rates

  • Analyze competitor performance

Monitoring-Analysis-Image

7. Review, Refine, Repeat

Goals:

  • Continuously improve strategy based on results.

Tasks:

  • Adjust keywords based on performance

  • Identify new content opportunities

  • Re-optimize underperforming pages

  • Stay updated with algorithm changes