Search Engine Optimization

CORE SKILLS

Technical SEO

  • Website audits, crawl diagnostics, indexability, and site structure optimization
  • Core Web Vitals, page speed optimization, and mobile-first standards
  • Schema markup, robots.txt, XML sitemaps, canonicalization, and URL structure
  • Technical tools: Google Search Console, Bing Webmaster Tools, Screaming Frog, Sitebulb

On-Page SEO

  • Keyword research and intent analysis
  • Metadata optimization (titles, descriptions, headings)
  • Content optimization for readability, relevance, and user experience
  • Internal linking strategies for ranking growth and crawl efficiency

 

Content Strategy

  • Content planning and SEO-driven editorial strategy
  • SEO copywriting and optimization for blogs, landing pages, and service pages
  • SERP analysis, opportunity discovery, and content gap identification

 

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Off-Page SEO

  • Link-building strategies, backlink analysis, and authority-building campaigns
  • Competitor backlink audits and outreach optimization
  • Brand reputation and online presence management

 

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Technical Tools Proficiency

  • CMS platforms: WordPress, Shopify, Webflow, Wix
  • Plugins and tools: Yoast, RankMath, SEOPress, PageSpeed Insights
  • Familiarity with HTML/CSS and basic scripts for SEO tweaks

Local SEO

  • Google Business Profile optimization
  • Local citations, NAP consistency, and location-based keyword targeting
  • Review management and local ranking tracking

 

Analytics & Reporting

  • Google Analytics, Google Looker Studio, SEMrush, Ahrefs, Moz
  • KPI tracking for organic traffic, rankings, conversions, and content performance
  • Competitor analysis, trend forecasting, and data-driven recommendations

 

Soft Skills

  • Analytical & data-driven problem-solving
  • Clear communication of SEO insights to stakeholders
  • Strategic planning and long-term optimization strategy
  • Project management, prioritization, and cross-team collaboration

 

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